Program

120

Total Credits

40

Total Classes

On Ground

Format

Siena Heights University’s Sport Management Program ensures that students receive a solid background in business knowledge and skills. Students also receive a strong sport foundation that challenges them to examine the culture of sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing and sport management.

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“Take on as many internships as possible. Even if it is a volunteer opportunity, or unpaid. It is important to start building relationships while you’re still in school in hopes that they can develop into possible career opportunities in the future.”

Jose Paez, ’11

Former Accountant, Miami Marlins professional baseball team, 2014-16

Jose Paez, '11

Learn what the Siena Effect can do for you.

Siena Heights University\’s Sport Management Program ensures that students receive a solid background in business knowledge and skills. Students also receive a strong sport foundation that challenges them to examine the culture of sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing and sport management.

Siena Heights University distinguishes itself from other institutions by offering a Sport Management program based on a strong business core, including management, marketing, economics, ethics, law, finance and strategic planning.

Reflecting a strong commitment to the liberal arts, students in this major also receive a broad general education with a focus on social foundations including the sociology, psychology and history of sport.

The Sport Management Program is housed in the Business and Management Division where students earn a BBA. Graduates experience high placement rates in the competitive business industry and also attend graduate school. 

The program is based on theory and application. At Siena Heights University, students are afforded the opportunity to study the liberal arts including critical social foundations as well as business. Our students also get many opportunities to connect classroom learning to experience in the sport industry. The program is also designed to give students leadership experience in the field.


Peggy Reuss-McCann
Associate Professor of Sport Management
pmccann@sienaheights.edu
517-264-7627

Students complete their program with an internship that gives them the opportunity to solve complex sport business problems in real-world circumstances. 


The highlight of the Siena Heights University Sport Management Program is the field experience component that provides students the chance to complete two practical, real world experiences.

The first is a 150-hour practicum that gives students an introduction to the sport field and lets them explore possible careers.

During their senior year, students complete a 40-hour per week internship that spans an entire academic semester. This experience gives students the opportunity to gain valuable experience related to their career aspirations and a chance to begin building their own professional network.

Students have completed internships at a variety of college, professional, and other sport organizations including the following:

  • Detroit Tigers
  • Detroit Red Wings
  • Lenawee County YMCA
  • Michigan International Speedway
  • Michigan State University Athletic Department
  • Palace Sports and Entertainment
  • The University of Toledo
  • Toledo Mud Hens
  • University of Tennessee Athletic Department

Siena Heights University Sport Management students get hands-on experience their first year through community-based learning projects. Students collaborate with the Boys and Girls Club of Lenawee County and the Adrian Parks and Recreation Department to coordinate sport programs including a flag football program, family day event, awards ceremony and fall festival.

These community-based learning partnerships provide students the opportunity to combine theoretical and practical experiences while contributing to local organizations.


Students graduating with a Bachelor of Arts degree in Sport Management from Siena Heights University will be well prepared to enter numerous sectors within the sport industry, including professional, intercollegiate, recreational management, event and facility management and marketing, governing bodies, sporting goods management and sales and media.

Specific careers may include the following:

  • Account Executive
  • Assistant Athletic Director of Academics
  • Associate Athletic Director of Development
  • Assistant General Manager for Marketing and Promotions
  • Athletic Director
  • Director of Corporate Partnerships
  • Director of the Community Sport Programs
  • Director of Public Relations
  • Director of Facility Operations
  • Director of Sport Marketing
  • Director of Team Operations
  • Director of Ticketing
  • Manager of Community Development
  • New Media Marketing Program Manager
  • General Manager
  • Group Sales
  • Sport Agent
  • Sport Writer
  • Web Content Assistant

  • Our program is based on theory and experiential learning, gaining direct experience in the field of sport through competitive internships and community-based learning projects
  • A case-base curriculum where students complete in class cases that challenge them to solve real business problems while applying critical and integrative thinking skills
  • A high placement rate after graduation, with many students attending graduate school on graduate assistantships

Costs & Aid

We know that college can be expensive, but we don’t want cost to keep you from attending Siena Heights University! We offer numerous financial aid opportunities. Federal aid is available to students who qualify by completing the FAFSA. Feel free to contact us with questions about financial aid opportunities, or click on one of the links below.