Program

Siena Heights University’s Sport Management Program ensures that students receive a solid background in business knowledge and skills. Students also receive a strong sport foundation that challenges them to examine the culture of sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing and sport management.

Siena Heights University distinguishes itself from other institutions by offering a Sport Management program based on a strong business core, including management, marketing, economics, ethics, law, finance and strategic planning.

Reflecting a strong commitment to the liberal arts, students in this major also receive a broad general education with a focus on social foundations including the sociology, psychology and history of sport.

The Sport Management Program is housed in the Business and Management Division where students earn a BBA. Graduates experience high placement rates in the competitive business industry and also attend graduate school. 

The program is based on theory and application. At Siena Heights University, students are afforded the opportunity to study the liberal arts including critical social foundations as well as business. Our students also get many opportunities to connect classroom learning to experience in the sport industry. The program is also designed to give students leadership experience in the field.