Siena Heights University President Sister Peg Albert and
Athletic Director Fred Smith unveil the new athletic logo
during a brief ceremony in front of the SHU Fieldhouse.
The Siena Heights University Athletic Department recently unveiled a new logo that will become the new standard bearer for all Saints athletic programs.
The new logo, unveiled at a special ceremony June 27 in front of the Siena Heights Fieldhouse, both modernizes the look of the athletic program and better represents the university’s nickname, according to Saints Athletic Director Fred Smith.
“This process took nearly a year to complete and was truly a collaborative effort between our athletic and marketing departments,” Smith said. “I’m very pleased with the result, and believe this logo will allow us to better market and brand our athletic programs here at Siena Heights.”
Siena Heights’ new primary athletic logo is the “SAINTS” lettering with a star imbedded in a halo as the graphic mark above the wording. The halo represents the University’s “Saints” nickname, while the star can symbolize “one university” or the institution’s tagline of “Think Higher.”
“At birth, Saint Dominic was said to have a star appear on his forehead,” said SHU President Sister Peg Albert, OP, PhD, of the founder of the Dominican order. “It’s a subtle, yet appropriate, reference to our Dominican, Catholic heritage.”
Smith said the new logo and its several variations will become the official mark on the University’s athletic uniforms, apparel and signage. It will also be used on the athletic department’s redesigned web site, which is scheduled to launch later this summer under the address www.shusaints.com.
“We have had so many different logos for our athletic programs over the years, it’s nice to finally have a more unified look,” Smith said. “This logo will hopefully enhance what is already a strong tradition of athletics at Siena Heights.”
Siena Heights University competes in the National Association of Intercollegiate Athletics (NAIA), sponsoring six men’s and seven women’s intercollegiate programs as well as two men’s club programs. The Saints are a member of the Wolverine-Hoosier Athletic Conference.
For more information about Siena Heights athletics, please call 517-264-7870.
To view the different variations of the SHU athletic logo, please open the PDF attachment below.