Meet Claudia Blanchard

Associate Professor of Marketing

Education

• B.A. University of Michigan
• M.B.A. Eastern Michigan University

Recent Awards and Achievements

• Small Business Owner (Practical Solutions). Consults with small business owners operating in a variety of industries.
• Published poet: Eclipse, Bridges (Indiana University Press)

Teaching Philosophy

"Teaching is like ballet. There is the barre where students stretch and warm up; these are our introductory courses. Next,the adage when students move to center stage and work on balance. Learning case study analysis, making presentations and debating are all part of this stage. Lastly, the allegro where the fast work, big jumps and turns that make ballet such a dazzling sight. This is represented by our senior projects and presentations made before a panel of outside evaluators.

We use case study methodology throughout the student's academic tenure helping develop strong analytical skills and critical thinking. We introduce many alternative business models allowing our students to enhance their creativity in the business environment. We're serious about visual, verbal and written communication skills. Our students are required to demonstrate their mastery in all communication areas. We are not profit driven; we believe in creating socially responsible leaders.”